Sunsweet is a brand recognized around the globe, yet they were struggling with brand consistency across their European markets. Partnering with WSI enabled them to skillfully overhaul their digital presence, bring unity across their website and social media campaigns, and exponentially increase their brand reach and generate conversion rates well beyond industry benchmarks.  In fact, WSI’s work with Sunsweet earned them a WMA WebAward for the Food Industry Standard of Excellence category.

While the english speaking audience enjoys the ceremony, Latin American countries suffer from a wide pandemic: THE VOICE OVER.

We wanted “Latinos” to enjoy the Oscars just as much as the Americans.

We created “Choose your Host”, an online platform with different audio channels, each with its own unique coverage of the Oscars.

We invited celebrities from different countries, extremely influential on social networks, to host the Oscars, allowing them to comment on the show from their point of view while interacting live on Twitter and Facebook.

- The platform received 520.023 visits in just 4 hours.

- #OscarsOnTNT was Trending Topic in every country where the action was carried out.

- And TNT reached new viewers, attracted by the local celebrities.

‌Umbra launched its On-Demand service. Being a brand new platform, they needed to let the world know they existed and were the go-to destination for horror movie streaming in Latin America. Working with WSI, they meet their yearly growth targets in 4 months and were ready to expand their service to more international markets.