We Do Customer Acquisition and Retention for Streaming

We help clients in the converging entertainment and digital ecosystems, providing unique insights and solutions into the industry's current and future evolution. Our expertise in the media and entertainment industry, and our current dedication to digital marketing strategies, allow us to combine the best of both worlds: objective, expert insights based on hands-on experience and the ability to get things done.



Need help figuring out how to pivot successfully into a digital strategy? Are you concerned about not getting the ROI from your current marketing investments?



Is your acquisition cost too high? All this may be affecting your expected results from your efforts.



WHAT WE DO FOR MEDIA COMPANIES

Marketing strategy consulting, branding, and plan development.

Custom-built solutions for brand awareness, customer acquisition, and client retention.

UX / Conversion Rate Optimization


WHY WORK WITH US

Team Seniority:  We are a group of media industry experts with a long track record of introducing new products and services to the market.


Industry Focus: We have the resources and capabilities to develop, release, and scale top-performing content that generates higher customer ROIs.


360 Degree Perspective: We're involved in just about any type of digital marketing activity you can think of, so we bring a holistic approach to our client relationships


Business and Marketing Depth: We don't see business and marketing as two separate entities. We understand that they need to work hand-in-hand to help clients achieve their goals.



We deliver results.

Understand our fearless marketing formula that helped a popular streaming platform achieve its goals and surpass them by a wide margin. From product launch to expansion.


DOWNLOAD CASE STUDY


Six key steps for evaluating your streaming strategy in this new world:


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1.

Define Product Strategy

Determine genre, business model (AVOD, DVOD, TVOD), price tiering and distribution within target geographies.


2.

Determine target audience

Develop buyer personas to be targeted based on  programming portfolio and rationalize it based on the objectives of attracting a mass audience or niche group.

3.

Review and revamp acquisition funnels and workflows

Create Customer Acquisition funnels that match your customer journey based on keyword research, social behavior and online demand.

6.

Investigate Emerging Technologies

Invest in cutting edge technologies to make your company more profitable, including AR/MR and AI.

5.

Revamp Advertising

Optimize ad experience on digital platforms and revamp traditional ones with technology such as addressable advertising.

4.

Understand and Manage Customer Lifecycle

Integrate a data and analytics-driven video strategy that strengthens your brand's online presence. Utilize cutting edge tools like machine learning, artificial intelligence, or deep dive into user behavior to optimize the way you market within your video platform while also understanding what content consumers want more from so they will stay engaged longer



Who we work with

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Who We Worked With

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Did You Know?

Markets have continued to fund streaming services, and for the first time number of streaming shows have overtaken cable, broadcast shows.



$223B

The video streaming market size will grow at an estimated CAGR of 21% to reach an estimated $223.98 billion in value by 2028

45%

More than 45% of households in the US have access to streaming video-on-demand services.

61%

61% of US consumers aged between 18 and 29 say online streaming service is the primary way they watch TV now.

12 Apps

Consumers have an average of 12 paid media and entertainment subscriptions. 

Gerardo Kerik - Brand / Digital Strategist & Managing Director at WSI Digital Boost.

After 20 years in Warner and Disney, Gerardo Kerik created an agency that helps clients implement digital transformation transitions and increase ROI of their digital assets. Gerardo helps businesses drive revenue growth by increasing traffic to their online properties and improving their site's conversion. He is also a Certified Social Selling Trainer. His team has particular experience in developing Digital Marketing Strategies for Media and Entertainment companies, including Lead Generation, Customer Acquisition, Subscriber Engagement and Social Selling for B2B and B2C businesses. 


WSI has been named Top Agency by the Web Marketing Association (WMA) 2019 and 2020 to bring our overall awards tally to over 115 WMAs in total.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Mark Williams

As an Ex employee of Disney/ESPN (16 years at the company), I am very familiar with the Disney's high-standards. I am very pleased to recommend WSI.  Gerardo and his agency are a creative, highly smart and strategic thinking team. I have had the opportunity to work with them on a few projects. In my view, it is teams like WSI, that make the difference in whether projects succeed or fail, but more importantly, they makes a real difference with the partnership they create with clients.

Marco Madalloni - GRIIP- Executive Vice President

Let's talk Digital Marketing Blueprint

Let's talk Digital Marketing Blueprint

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