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Book a free consultation with one of our experts.
We positively impact the lives of our clients beyond their KPI reports.
We help clients in the converging entertainment and digital ecosystems, providing unique insights and solutions into the industry's current and future evolution. Our expertise in the media and entertainment industry, and our current dedication to digital marketing strategies, allow us to combine the best of both worlds: objective, expert insights based on hands-on experience and the ability to get things done.
Team Seniority: We are a group of media industry experts with a long track record of introducing new products and services to the market.
Industry Focus: We have the resources and capabilities to develop, release, and scale top-performing content that generates higher customer ROIs.
360 Degree Perspective: We're involved in just about any type of digital marketing activity you can think of, so we bring a holistic approach to our client relationships
Business and Marketing Depth: We don't see business and marketing as two separate entities. We understand that they need to work hand-in-hand to help clients achieve their goals.
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Determine genre, business model (AVOD, DVOD, TVOD), price tiering and distribution within target geographies.
Develop buyer personas to be targeted based on programming portfolio and rationalize it based on the objectives of attracting a mass audience or niche group.
Create Customer Acquisition funnels that match your customer journey based on keyword research, social behavior and online demand.
Invest in cutting edge technologies to make your company more profitable, including AR/MR and AI.
Optimize ad experience on digital platforms and revamp traditional ones with technology such as addressable advertising.
Integrate a data and analytics-driven video strategy that strengthens your brand's online presence. Utilize cutting edge tools like machine learning, artificial intelligence, or deep dive into user behavior to optimize the way you market within your video platform while also understanding what content consumers want more from so they will stay engaged longer
Markets have continued to fund streaming services, and for the first time number of streaming shows have overtaken cable, broadcast shows.
The video streaming market size will grow at an estimated CAGR of 21% to reach an estimated $223.98 billion in value by 2028
More than 45% of households in the US have access to streaming video-on-demand services.
61% of US consumers aged between 18 and 29 say online streaming service is the primary way they watch TV now.
Consumers have an average of 12 paid media and entertainment subscriptions.
After 20 years in Warner and Disney, Gerardo Kerik created an agency that helps clients implement digital transformation transitions and increase ROI of their digital assets. Gerardo helps businesses drive revenue growth by increasing traffic to their online properties and improving their site's conversion. He is also a Certified Social Selling Trainer. His team has particular experience in developing Digital Marketing Strategies for Media and Entertainment companies, including Lead Generation, Customer Acquisition, Subscriber Engagement and Social Selling for B2B and B2C businesses.
WSI has been named Top Agency by the Web Marketing Association (WMA) 2019 and 2020 to bring our overall awards tally to over 115 WMAs in total.
Having an effective digital marketing plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond your digital marketing strategy.
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
As an Ex employee of Disney/ESPN (16 years at the company), I am very familiar with the Disney's high-standards. I am very pleased to recommend WSI. Gerardo and his agency are a creative, highly smart and strategic thinking team. I have had the opportunity to work with them on a few projects. In my view, it is teams like WSI, that make the difference in whether projects succeed or fail, but more importantly, they makes a real difference with the partnership they create with clients.
Marco Madalloni - GRIIP- Executive Vice President
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