3 Reasons Why You Should Include Instagram For Your Business

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Digital marketers must be able to master Instagram marketing to connect with Millennials, Gen Z, and Boomers alike, tell their brands' visual stories, and stake out a presence on visual media. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:

1. Visual is better

It is safe to say that content marketing in the form of blogs is a huge dominating force in the world of digital right now. But, as the old saying goes, a picture is worth a thousand words – and this is the reason why Instagram is so very popular. Of course, if you want to build an Instagram marketing strategy that really resonates with your target audience, you first need to understand how the Instagram algorithm works. It will give you the opportunity to communicate with your audience, and connect with them, in a more visual way. Plus, it’s sure to prove to be lots of fun when you start getting creative with your ideas!

2. Your audience is there

While Facebook is still considered to be the social media platform on which people spend most of their free time, many of you will be surprised to learn that Instagram comes in second place. According to Forbes, and research done by comScore, US internet users spend approximately 12 billion minutes on Instagram each month. Along with this, Instagram is also constantly growing. If recent stats are to be believed, the platform’s rate of engagement per post has increased by 53% year after year. You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience.

3. Your competition is there

Yes, your competition has also realised that Instagram is a wonderful opportunity to do something different and is sure to be making its mark as we speak. Do you want to fall behind? If not, it’s time to get moving!

Need some help getting it right? You can turn to WSI Digital Boost for assistance when it comes to social media marketing. We will create a fool-proof digital marketing strategy for you! Contact us today to learn more.