5 reasons why your SEO campaign isn't working

Is your SEO campaign failing to put out good results? We know how frustrating it is to spend time and money building and promoting your website but not see any results. Thankfully, there are solutions but to solve all of your SEO problems, you need to get to the bottom of the underlying cause. Here are 5 reasons your SEO campaign might not be working.

Why your SEO campaign isn't getting you results

1. You didn't write your site for humans, you wrote it for search engines

If your website content includes random search engine optimization words for results, you’re probably not going to see any results. Your entire website needs to be focused on the people you want to engage with or the content you want to promote or sell. SEO keywords stuffed together will lead to your site looking impersonal, reducing your chances of targeting your customers or readers and even risking a Google Penalty.

2. Your site is too crowded

Do you have tons of graphics, widgets, and codes? All of these impact your search engine ranking and can also lead to slower loading time for pages. Work on moving redundant or heavy objects to make your website lighter and improve your search ranking.

3. You don't have any quality content

Quality content matters. There is nothing that hurts your website visits more than bad content. If your website has bad copy, content that is not original, or language that is tough to understand, these can all hurt your SEO search engine ranking. Update your content to ensure that it is attractive, unique, and relatable to your website visitors.

4. Misleading, deceptive, and spammy links

Deceptive or spammy links are easily detected by Google and lead to you being pushed down Google’s ranking list. It is also a violation of webmaster guidelines. To fix this, you need to log into Search Console and check for spamming links. Remove all of these links to start seeing better results. 

5. Over optimisation

If you made too many SEO changes or improvements at one time, this leads to Google being suspicious of your website activity. This can lead to an over-optimization penalty of being downgraded or removed from search engines. The best solution to this is to focus more on content, than the technical areas of SEO and avoid making too many changes at a time.

WSI is focused on saving and improving your SEO strategy. We have an expert team to build and maintain an effective SEO campaign for your website. Power up your Google search engine ranking by calling us today!