Can you Run a Business without Digital Marketing?

Companies in every sector are spending more time, money and energy on digital marketing in a bid to expand their businesses. Many would argue that digital marketing is essential in today’s business environment. However, not everyone is comfortable with the ins and outs of web design, social media marketing and content marketing, and may well wonder if they can promote their businesses without any digital marketing campaigns.

How to Promote your Business without Digital Marketing

Technically, yes, it is possible to promote your business without digital marketing. Traditional marketing methods still have some efficacy: you can use TV or radio advertising, hand out printed promotional materials, attend trade shows, and more. The problem with these methods is that some of them can be relatively expensive and offer highly variable results. It is also very difficult to gauge your return on investment with these old-fashioned approaches.

Can you survive without it?

Survive? Perhaps. Grow and thrive? Probably not. People are increasingly using online platforms, particularly search engines and social media, to make their purchase decisions. If you are not promoting yourself on these platforms, you miss out on a great deal of exposure and opportunities to expand your customer base. You can still use traditional methods by all means, but once you make the move into digital marketing, you will soon see benefits. 

Execution

Regardless of the marketing method you choose, your success will always be determined by your intentions and approach. Digital media tactics may be quite effective in their own right, but they are even more so when they are used as part of an overarching strategy. In turn, that strategy should serve some carefully considered goals. Don’t just think about how social media can grow your customer base. Instead, think first about what you wish to accomplish as a company, how your products can benefit customers, how you can help - and then devise and execute a marketing strategy that will serve your plan. 

Even if you are not comfortable with the world of digital marketing, you can still enjoy its benefits by allowing the experts to handle it for you. WSI Digital Boost is a team of digital marketing specialists offering a full range of services, including content marketing, mobile marketing, social media marketing, and website development. Contact us now to learn more.