Does my Company Really Need a Blog?

The simple answer is an emphatic yes! Blogs are an essential part of any content marketing strategy, and every business website should have one. A blog adds value to your online presence and drives more engagement on your website and social media. Why is it so important? Here are four reasons why a blog is indispensable.

It Establishes Expertise in your Industry

Your blog is your online voice. It is a platform on which you can expound in detail on practices, trends and developments in your industry. In doing so, you expand your online presence, while also setting yourself up as an authority within your sector. When your audience recognizes you as an expert in your field, they will be more inclined to become loyal customers and recommend you to others. This is the main benefit of high-quality blog content.

It Does Wonders for your SEO

The main thing that search engines spiders look for, as they analyze and rank web pages, is high-quality content that is fresh, engaging, and provides value for its target market. The more well-crafted content you create, the more Google crawls your pages and moves you up in the rankings. This is not merely a question of incorporating relevant keywords - although that is vital as well. It is more important to create valuable content that engages your target market. The search engines will reward you for your efforts. 

It Drives Traffic to your Website

As your search engine results page (SERP) rankings increase, and your pages turn up higher and higher in people’s searches, you will naturally find that traffic to your website also starts to rise. Your blog acts as a gateway to your site, ushering potential customers in without putting any sales pressure on them. People search for specific keywords, find blog posts related to them, read the content, and then click through to your service pages or e-commerce platform.

It Creates Long-Term Results

Once posted, your blogs don’t go anywhere. They are there for people to read months, even years, after they are posted. Engaging content that you posted a year ago can still draw customers to your site today. This is referred to as “compounding” posts. According to HubSpot, compounding blog posts make up about 10% of all blog posts and generate 38% of overall traffic. Provided you create your content mindfully, and do a little curating and updating along the way, your blog will still have value to offer far into future.

WSI Digital Boost is a full-service digital marketing agency. If you want help creating a content marketing strategy that adds value and draws traffic to your site, including an industry-leading blog, contact us today.