Writing Tactics To Get Into Your Audience's Mind

If you are looking for writing tactics that pack a punch, then you’re in the right place!

Neuro copywriting is not a hack involving just the use of active verbs and personal experiences. It is a scientific approach to creating content that stimulates the storytelling trio of neurochemicals that influence engagement and motivation:

1. Cortisol for attention
2. Oxytocin for empathy and prosocial behavior
3. Dopamine for pleasure.

Use Numbers In Your Headings

Even from infanthood, most humans can swiftly and accurately differentiate different quantities of things. This numerosity perception is not related to counting and makes the human brain neurologically hardwired for numbers.

Numbers set out information in a way that is easy to summarize. Because of that, we believe that numbered content is more beneficial, e.g., the discrete sections of listicles.

Moreover, the feel-good chemical, dopamine, is released when we recognize a project as completed. Reaching the final number in a piece of content triggers this rewarding neurotransmitter.

Define Difficult Terms

A difficult term is a word or phrase that can include jargon, industry terms, and other uncommon words. Defining pertinent terms is most important when you want to make sure your intended audience understands your key message. For example, if you have a lot of technical jargon in your copy and there are readers who may not be familiar with it, it's a good idea to define these terms so that they aren't confused by what you're saying.

The best approach to writing definitions is keeping them short and simple — no more than two sentences at most. Make sure each example sentence uses the same tense as the rest of its paragraph.

Think Like The Reader

Effective communication, not just online writing, always pivots around audience awareness.

For that, you need a thorough understanding of your ideal reader. A detailed buyer persona helps you keep your audience in mind so that your writing feels like a personal story for them.

Use Attractive Adjectives

Utilizing beneficial adjectives - such as new, free, and exclusive – in main and subheadings signposts that content is attention-worthy.

Unfortunately, though, so many of these words have been done to death. Readers have become immune to their gravitas. It’s up to you to come up with more powerful phrases or to grab attention with a combination of seemingly contrary words.

If, instead of applying these writing tactics yourself, you want a full-service marketing agency to take care of your digital communication, contact WSI Digital Boost.