Impacts of COVID-19 on the Advertising Television industry

With many communities in lockdown, people’s behavior toward's TV has changed. There are numerous studies that show that Television viewing has sky-rocketed during this crisis, including among young people and across services and genres. In this conversation we discuss how marketeers should consider how their TV and social strategies complement each other to maximize their voice in the conversation. In the current environment, programmers, social platforms and artists are quickly pivoting from in-person engagements to virtual or televised events offering marketers new opportunities