How to Include Reddit in Your Marketing Strategy

If you would like approximately 164 million unique monthly visitors to see your content marketing, Reddit is the platform for you!

How Reddit Works

The social platform of Reddit is made up of an abundance of Subreddits, each a community of users that share a niche interest, e.g., humor, gaming, technology, politics, music. The company itself explains how Reddit works, “Every day, millions of people around the world post, vote, and comment in communities organized around their interests.”

Content is generated by users, or Redditors, in the form of stories, images, links, and/or videos. Members in the group upvote or downvote the submissions, with the most interesting content climbing to the top.

Who Are the Users of Reddit

When it comes to social media marketing, Reddit prides itself in “authentic human connection”. As such, Redditors have a strict code of conduct, or reddiquette, and are vigilant about rooting out pushy marketing. Bearing that in mind, the typical profile of Reddit users is as follows:

• 71% are male
• 59% are aged 18 through 29
• 47% identify as liberal
• 47% are online almost all the time.

Why Should You Include Reddit in Your Marketing Strategy?

Being a platform of micro-niches, Reddit content marketing lets you address the needs of a highly specific target market. Chances are that whatever your business offers, there is a group of users discussing exactly that!

Thanks to these endless conversations, Reddit is regarded as the social media network that is (at least) one step ahead of the rest. Trends and news get to Reddit first.

Is Reddit the Right Platform for Your Business?

Because 62% of U.S. users feel that the network protects their privacy and data, “how to use Reddit for marketing” can be answered in one word: subtly. Luckily, the most common reason for members of the 100K+ active communities to check in on Reddit is for entertainment. Reddit social media marketing must, therefore, add value above all else.

Reddit digital marketing that is really entertaining or seriously informative is the only way that you will be well-received. Focus on building a following based on the personality, values, and motivation behind your brand, and leave the promotional stuff to other channels.

WSI Digital Boost is a group of digital marketing experts that specialize in content marketing, mobile marketing, social media marketing, and website design. Contact us today to stay ahead of your competitors with content marketing on Reddit and so much more.