Is Social Media Marketing Better for B2C or B2B businesses?

Social networks are becoming a critical part of marketing strategies. Social media marketing for B2C or B2B businesses is essential to growing your business. Learn about the different social media marketing strategies for B2C and B2B businesses here.

What are B2C and B2B?

B2C refers to business-to-consumer and B2B refers to business-to-business. B2C businesses sell products and services to consumers, while B2B businesses sell directly to businesses alone. For example, a hardware store selling goods directly to customers would be a B2C company, while a business selling raw materials to construction companies would be a B2B company. 

B2C and B2B social media differences

The social media strategy of a B2B and B2C company are quite similar. However, there are certain factors that need to be taken into account to create a successful marketing strategy. These factors include:

• Social media channels

B2C businesses will gain more leads from marketing to channels that consumers are more likely to use, such as Facebook, Twitter, or Instagram. B2B on the other hand benefits more from professional channels such as LinkedIn, Twitter, and Facebook business pages.

• Social media content

The types of content businesses use will differ based on their target audience. B2C businesses mainly focus on creative videos and pictures (visual content) to grab the attention of a consumer, while B2B businesses will focus more on professional content such as infographics and webinars that appeal to businesses.

• Engagement tactics

Engagement on social networking channels is needed for lead generation. To engage with consumers, B2C will have a focus on sale tactics that appeal to them such as competitions on social media for vouchers or free services. B2C businesses can create engagement by giving businesses promotional products or a trial service period, or discounts for referrals. 

B2B/B2C presence on social media

Even though there are differences in the marketing strategy of a B2B and B2C company, social media has many benefits for all businesses. There are many social media platforms either type can use to gain leads. These include:

• LinkedIn
• Youtube
• Facebook
• Instagram
• Twitter
• TikTok

Social media marketing will help your business to build brand awareness, increase customer service, and bring in more web traffic for your site. A social media presence is essential but it is not enough. Your business needs to create a social media strategy for each social media platform you are on, and your social media activity needs to be regular and consistent. If this sounds overwhelming, WSI can help. We have a team of expert B2B marketers and B2C marketers who can take your social media marketing to a new level.

Contact us today for social media marketing for B2C or B2B businesses!