The Key Components of a Digital Strategy and its Impact on your Business

Technology is always evolving, and often businesses dive into digital trends without being prepared or aware of the actual outcome and impact it will have on the company. Digital marketing strategy is not a trend. Business and Digital strategy must be associated with each other. Adapting to a digital system isn't the only option; but a critical element to help your business grow and succeed in the existing, versatile digital world. 

Most organizations evolve from a digital viewpoint. WSI recommends identifying your business's vision, objectives, goals, priorities, and, most importantly, discovering how digital transformation can support these goals. This helps focus on the strategies that matter most. 

What are the critical components of a digital strategy? 

Digital marketing strategies are powerful , and when combined in a careful plan, it can take your business to new heights. Usually, digital marketing components include the following:

1. Search engine optimization (SEO)

The base for successful digital marketing is search engine optimization (SEO) ; it refers to several strategies to boost online search engines' rankings.

Why does a business want to achieve top rankings? A recent report states that 80 percent of people don't look beyond the first-page search results. You may have the best-designed website, but if it doesn't rank on the first page or if people don't even notice it, how will it help you grow the business?

2. Pay-per-click advertising

(PPC) Pay-per-click advertising is a strategy for sustaining search results on a browsing site while establishing organic rankings with SEO. This option is available for businesses looking to boost rankings swiftly. PPC starts driving eligible leads to your site the minute the ads go live. It is an affordable option for businesses in most industries. The best advantage of PPC advertising is that a company only pays when people click on the ads, which means that a firm avoids wasting money trying to get in touch with people who are not interested in their products or services.

3. Content marketing

Looking for opportunities to earn more leads and revenue can get taxing. Content marketing is a great strategy , considering that it generates three times more leads than traditional marketing. Quality content is a critical component of content marketing. Good content allows you to target keywords related to your business and address questions, which helps a firm achieve higher rankings. To boost search rankings and help potential customers learn more about your business, you need to incorporate quality content into your digital transformation strategy.

4. Social media marketing

Social media is a customer service tool . Today approximately three billion people use social media, making it an essential digital marketing component. The platform allows connecting and developing a business relationship with existing and potential customers. If customers have queries about products and services, they can directly connect over social media platforms and answer their questions.

Additionally, social media marketing allows firms to discover key trends and insights into consumers' thoughts and opinions related to the brand, industry, products, services, and even competitors. This information can be included while constructing digital strategies.

5. Email marketing   

An additional element of successful digital marketing is email marketing . An effective lead generation strategy, it allows firms to follow up with potential customers and send customized information about products or services that interest them. When customers opt to receive a company's emails, it indicates their interest in its products and services. It's a great way to make your marketing work smarter. 

Most organizations do not have access to the right advice when it comes to implementing a digital strategy. WSI offers a unique methodology and marketing services that can enhance business strategy effectively. To sum up, a digital system's real impact improves when the business and digital strategies align together.



Our Certified Digital Marketing Consultants are experts in their field and would love to sit down with you (for free) to discuss your current marketing activities – what’s working, what isn’t, and what you could be doing better!