The Top 3 Current Content Marketing Trends You Need to Know

Moving towards the second half of the year, let’s unpack the content marketing trends for 2022 that have emerged thus far.

Trend #1: Focus on Creating Personalized, Humanized Content

This is less one of the latest trends in content marketing, and more something top content marketing agencies have long appreciated. As much as search engines and their algorithms play a pivotal role in getting your message out there, always remember to speak directly to the real people who buy your product or service.

The fact that this has been forgotten by much of the content marketing world is regrettable. It also gives customer-centric firms like yours an upper hand. By focusing your content marketing plan on personalized, humanized interactions, you will stand out from your competition – and the ever-increasing competition for users’ attention.

The golden rule is: “It’s not about you, it’s about them”. Do what it takes to create detailed buyer personas and address an audience of one (at a time). Avoid clichés and buzzwords to create a unique and authentic voice for your brand. Being true to your values and purpose will provide inspiration for your digital content marketing.

Trend #2: Keep Track of Your Audience’s Shifting Needs

Having embraced the content marketing strategy outlined above, don’t rest on your laurels! As far back as 500 B.C., Heraclitus noted that, “Nothing is permanent except change”. Fast-forward 2,500+ years, and content marketing specialists will tell you the same thing.

Keep up to date with the fluid needs and behaviors of your target audience. Charles Darwin observed that “It’s not the strongest of the species… nor the most intelligent that survives. It’s the one that is most adaptable to change.”

From hot new content marketing platforms to innovative types of content marketing, staying informed is key to the success of your efforts. Examples of content marketing trends to watch include: podcasts, voice-to-text optimization, shoppable links, even more user-generated and user-directed content.

Be willing to change up your content marketing calendar at the drop of a hat to stay on top.

Trend #3: Embrace Empathy, Research, and Storytelling

While the technology may shift, one of our most powerful content marketing tips is to adopt storytelling. Because it helps audiences to understand how your organization operates and what it stands for, brand storytelling is an impactful way to connect.

When combined with comprehensive research into what motivates your prospects and customers, your empathy can shine through and spark deeper unity and relationships. Ultimately, you will see the effects on your bottom line.

B2B content marketing is not to be excluded. Research who the decision-makers are and tell a story that relates to them, rather than a vague notion of their business.

For all your digital marketing needs – including additional content marketing trends – get in touch with WSI Digital Boost today!