What Makes a Leading Social Media Strategy?

Social media is an important tool for any business. Find out how to lead the way with a winning social media marketing strategy.

What is a Social Media Marketing Strategy?

Before you start creating a social media strategy, it helps to clarify what it is.

Social media marketing uses networks like Facebook, Instagram, and LinkedIn to interact with customers and prospects. Whether done organically or with paid-for campaigns, compiling and sharing images, text, and videos can be great fun!

But without a social media marketing strategy, having fun might be the only return on your investment. For the greatest chance of SMM success, you need to follow a blueprint.

How to Create a Social Media Marketing Strategy

1. Set goals

Even if you are only doing this because your digital marketing agency pointed out that 55% of consumers discover new brands on social, you must know what you are hoping to achieve by using SMM:

• Increase brand awareness by increasing your online presence and using SM as a distribution channel for your content.
• Leverage social proof to improve your search engine rankings, thereby driving traffic to your website.
• Generate leads with greater visibility of your gated content (ebooks, whitepapers, checklists).
• Nurture leads using insights gleaned from conversations your target audience are having about industry keywords.
• Provide social customer service by openly and honestly responding to complaints, compliments, and queries.

2. Identify your audience and/or create personas

The type of content you share, the language you utilize, and the platforms you post on will vary depending on:

• Who your typical customer is
• What their interests are
• When they are most likely to be online
• Why your audience uses social media
• What type of content they like to see on social media

3. Establish a realistic budget

Are you using an agency to run your campaigns, or will you need someone inhouse to dedicate their time to SM?

Will you be using paid ads?

Do you have the time and tools to create your posts?

4. Detail your social media content strategy

Your content must resonate with your target audience. Design a content plan that fulfills their desires.

Now you know how to build a social media strategy!

Finally, How are You Going to Execute This Strategy?

Once you have a social media strategy plan in place, it is time for action. Following on from the list above:

5. Initiate the campaign

This includes setting up your profile, reviewing and interacting online, offering appropriate incentives, and creating relevant landing pages.

6. Measure and analyze results

Use analytics and other tools to understand the performance of your campaigns. Test, measure, and tweak your SMM efforts.

WSI Digital Boost is a group of digital marketing experts that specialize in social media marketing, website design, content marketing, and mobile marketing. Contact us today to find out how to develop a social media strategy that puts you ahead of your competitors.