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Like many things in digital marketing, SEO is ever-evolving. Unless you stay current with how your target customers in Atlanta are using search engines, your SEO efforts may not return the results you are expecting.
First things first, go and look at your competition to see what they’re doing. Now that you know what’s out there and what has ranked in the SERP – improve on it or create a fresh angle that might be more relevant.
Also, put extra effort into your content design before you consider content marketing (nobody likes to spend time on an ugly site or browsing content that isn’t visually appealing). Try to think of the search intent of a person who you want to come across your content – the closer the match between your content and their intent, the higher your rankings will be.
A link-building strategy will definitely benefit your SEO, as you’ll be guaranteed to get extra hits on your content. You want to create high-quality backlinks through your content marketing, which can be done through being a guest on a podcast or a guest blogger – get yourself associated with credible platforms.
Roundups have become a valuable backlink for organic traffic, so search for roundups in your industry and pitch your content to see whether you can be included in one of these lists.
Do keep your site’s on-page SEO streamlined. Shorten your URLs to get higher rankings
on Google and spend some time to link internally between pages on your site.
WSI Digital Boost is the leading digital marketing agency in Atlanta. Now is the time to revamp your SEO and we are best placed to help with that. We have specialist skills to help you develop an SEO strategy that evolves as your business grows. Contact us here for more information on our services.
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If your company is already exploring AI opportunities or facing specific challenges, skip the wait and schedule a one-on-one consultation with WSI’s AI experts. During this session, we’ll discuss your unique needs and identify potential AI-driven solutions tailored to your business.
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