How Does Marketing Automation Improve Customer Retention?

It costs a significant amount of money and time to gain a new customer than it does to retain an existing one. Additionally, you are much more likely to sell a product to an existing customer rather than a new customer. As such, it is crucial to invest a significant part of your marketing budget in customer retention and encouraging them to continue purchasing your products. Marketing automation is an effective strategy to improve customer retention and saving time by automating routine analysis and data gathering. Here are some effective marketing automation strategies.

Create Customized Loyalty Reward Programs

A successful strategy for customer retention is through the use of loyalty programs. Use automation software to track what products or services individual customers use the most. Armed with this information, you can create customized rewards based on their purchasing patterns and needs. You can even provide customers that have the highest engagement in the loyalty program with even greater benefits. These are just some of the uses of automation that can improve customer retention through loyalty reward programs.

Automate Follow-ups For Fast Response

Having a fast response time to support tickets is an important metric for customer retention. Every customer will want their problems addressed as quickly as possible. Automate follow-ups when customers submit a support ticket to lower their stress and inform them that you are looking into their situation. Make sure your responses are personalized with your customer’s name and other details.

Use Automation to Collect and Act on Customer Information

Many customers will leave because they have the impression that you don’t care about them. Change this by using automation to collect information and feedback from your customers and act on them. For example, ask loyal customers why they are choosing your business over others or inquire why one-time customers are not returning. Automation can assign customers a score based on their engagement with the company and automatically send out customer feedback e-mails to gather valuable information you can act on in your marketing strategy.

WSI has been helping businesses improve their marketing for almost 25 years. Helping business across the globe gives us a unique perspective on marketing. We take the time to understand your organization and customers and design strategies based on your individual business needs. We have won over 100 Web Marketing Association Awards for industry-leading website projects and have been recognized as an Outstanding Developer for the last five years. Contact WSI on 404.827.8749 or mail info@wsidigitalboost.com for more information.