What Is The Difference Between Content Marketing And Inbound Marketing?

Content marketing and inbound marketing are not the same thing, even though many confuse them to be. Both are excellent marketing channels that can produce great results for your business in Atlanta. They work even better when you use them together. If you don’t know what both of them entail, this blog is for you.

How Content Marketing Works

Content marketing provides valuable information that will attract and retain customers through social media, Search Engine Optimisation, and PPC. Here are some reasons why businesses should focus on content marketing as part of their digital marketing strategy:

• Almost 30% of all internet users use ad blockers, which means that your organic and paid content needs to be specific and target your audience to be effective. 
• Content marketing drives six times higher conversion rates.
• Content marketing costs 62% less compared to traditional marketing plans, while the return is almost three times as high.

What Is Inbound Marketing?

Inbound marketing refers to the methods used to convert customers by using content marketing, social media marketing, SEO, and branding. This methodology is applied in three ways:

• Attract: Draw in the target audience with content that establishes you as trustworthy. 
• Engage: The goal of inbound marketing is to convert visitors into customers by using tools like landing pages, calls to action, etc. 
• Delight: Support your customers that have purchased to retain them.

There is tremendous value when combining inbound and content marketing tactics. Inbound marketing is needed because it will make your website great by using methods to compel visitors to take action and convert into customers. Meanwhile, content marketing will make your site attractive to visitors and provide valuable content that optimizes SEO for better ranking. By using both, your brand is more likely to succeed online.

WSI Digital Boost offers content marketing services to businesses in Atlanta. If you aren’t sure how to combine content marketing and inbound marketing into one agile strategy, we can help. Contact us here for more information!