How to Get Faster SEO Results

Use image SEO to boost your ranking on search engines.

If you’ve spent a lot of time optimizing your website for Google, you’re probably already familiar with its search engine algorithm, which is constantly being updated to provide users with the most relevant results. Discover how to add text to pictures for SEO image optimization.

What is Image SEO?

When you optimize images for online visibility and SEO, you are engaging in image SEO. SEO-friendly images can help improve website visibility and rankings by providing additional information, such as the title, author, and keyword(s) that the page is about, as well as the site's URL and description. This allows search engines to better match images with searches performed by their users.

What is Alt text?

Alt text is the alternative text supplied to a visually impaired user when an image cannot be displayed correctly. If a visually impaired user cannot see a graphic on your webpage, the alt text will be read out loud by the screen reader which the user uses to navigate the web.

Additionally, and pertinent to this article, alt text also improves SEO because it helps search engine bots understand what the image represents.

SEO alt text contains the same information as the Title tag (e.g. title and description). These tags help search engines index your images appropriately, while also providing users with a preview of what the page is about before they visit it. By including these tags in each image on your website, you increase the visibility of your website in search engine results pages (SERPs).

Bear in mind these image alt text best practices:

• Use descriptive filenames including keywords and hyphens and underscores between words.
• Only use one version of an alt tag for a specific image.
• Before uploading the image to your website, resize it so that it loads faster while still looking good on different devices.
• Optimize image file formats and compression
• Use a sitemap dedicated to image URLs to guide the search engines
• On the technical side, ensure your website developer uses a content delivery network for faster download speed; leverages browser caching to store files in a visitor’s browser; and adds structured data for your images.

Why are Images so Important?

Images are a valuable asset for any website. They can be used to show off your content, help customers understand what you’re selling, and make your website look more professional.

But they are also becoming increasingly powerful tools for on-page SEO. In fact, 22.6% of all searches are attributed to Google Image Search.

WSI Digital Boost is a group of digital marketing experts that specialize in search engine optimization, social media marketing, website design, content marketing, and mobile marketing. Contact us today to find out how to develop a get faster SEO results using Alt tags and image SEO.