How to Repurpose Your Content and the Importance of a Plan

Repurposing content involves taking one piece of content and turning it into something different in order to reach your audience. It’s a great way to make your content more accessible, relevant, and shareable. When done correctly, repurposing allows you to increase engagement with your target audience while saving time and money on production costs.

But what is repurposing content?

Content repurposing is taking the same content and using it in different formats. It can be done in several ways, such as:

• Repurposing content for social media.
• Repurposing content for SEO.
• Repurposing content for marketing purposes.

How to Reuse Your Content

Content repurposing ideas include:

• Repurpose for different channels: If you have a blog, consider creating an infographic or video that uses some of the same data from your article. Or perhaps an email course that teaches readers how to apply these ideas in their everyday lives would work!
• Repurpose for different platforms: If you have an ebook or other resource, consider turning it into a podcast episode and including links back to the original material (and then create more resources like this one).
• Repurpose for different devices: Do people use their tablets more than phones? Then maybe make videos that they can watch while stuck in traffic (or standing in line somewhere). What about those who still prefer print? Create an ebook version so they don't have to scroll through their Twitter feed looking for interesting posts anymore!

How to Split Your Content by Channel

If you want to repurpose content, it's important that you understand your audience and how they consume content.

• Who is your audience?
• How are they consuming content?
• What kinds of things do they prefer to read/watch/listen to?
• Where do they consume content most often (e.g., on a phone, tablet, or computer)?
• How do they engage with the information provided by the post? Do they like to watch videos, read articles, or listen to podcasts?

Let's say you've got a blog post that you want to repurpose. Look at it from different angles—think about how the same content could be used on each of your channels.

How Do You Create a Great Marketing Plan?

The easiest and most effective way to repurpose content is to start with a marketing plan based on a handful of content pillars that represent the themes central to your brand.



Use this as a skeleton from which you can attach smaller bites of content. This gives you direction, but also flexibility to switch elements up and reuse content for upcoming key dates or newsworthy happenings.

For all your digital marketing needs – including repurposing content – get in touch with WSI Digital Boost today!