4 Ways to Create Engaging Social Media Posts

Engaging social media posts are an important component of any business' marketing strategy. It can help you interact with your customers and share content that keeps them engaged.

But not knowing how to create engaging social media content can result in boring text that gets lost in people's feeds. So, if you're tired of clicking "Publish" and hoping for the best, here are four strategies to make sure you are creating engaging content.

1. Tell a Story

Storytelling is a way of communicating that helps to engross your audience. It’s about telling a story related to your brand and how it relates to your target audience. A good story will help you connect with your audience and build trust, which in turn can lead to increased engagement and sales.

When you tell stories on social media, be sure to make them personal. For instance, if you sell clothing for runners then talk about running as much as possible in your posts. Don't be afraid of telling real-life stories or asking questions that might seem odd at first glance — these are opportunities to show off the human side of your brand, making it all the more relatable.

2. Make It Relevant

Engaging social media content must be relevant to your target audience. Whether your aim is to educate, entertain, or enrich your readers, make sure that the content you're sharing is going to grab their attention as something they want to stop scrolling for.

Social media can be a great place to share your content, but it's also important that it is suitable for the channel you're using (e.g. Instagram vs LinkedIn) and germane to your brand as well.

3. Use Employee-Generated Content

Employee-Generated Content (EGC) is one of the most effective ways to curate engaging posts for social media and increase traffic on your social channels.

Employees are your brand's best ambassadors because they have insider knowledge about what makes your company special, what goes into making a product, and how customers benefit from using it. They can create content that is relevant to your target audience, which can help you connect with them on a personal level.

4. Share Customer Testimonials

Customer testimonials are a great way to show off your products and give potential customers more reasons to choose you. Because they create a human connection between your business and its audience, reviews and testimonials can be especially useful when the product itself is intangible.

Include the name of the person who said it (or at least their first initial) as well as their city/state/country if it’s relevant. This will help build credibility for both parties involved - yours and theirs!

WSI Digital Boost is a full-service digital agency that can help you with all aspects of your digital marketing, including engaging social media posts. Contact us for more information.